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SEO, or Search Engine Optimization, is the process of improving a website's visibility and ranking in organic search engine results. It involves optimizing various elements of a website to make it more search engine-friendly, thus increasing its chances of being found by users searching for relevant information, products, or services. Here are some key components of SEO: Keyword research: Identifying the right keywords and phrases that your target audience is likely to use when searching for information related to your website's content, products, or services. On-page SEO: This involves optimizing individual web pages to improve their search engine ranking and drive organic traffic. On-page SEO includes optimizing content, meta tags, headings, URLs, and internal linking structures. Off-page SEO: Off-page SEO focuses on improving the website's authority and relevance through backlink building, social media marketing, and other external factors that can influence the website's search engine rankings.

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